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Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan
This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028.
To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years.
Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more.
Paid subscribers grew by about 200,000 in the quarter, the fewest since 2
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The Business of Online Education: A Deep Dive Into Coursera’s Financials
Discover how Coursera makes money, its different segments, revenue growth, margins, and more.
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Harvard and MIT’s $800 Million Mistake: The Triple Failure of 2U, edX, and Axim Collaborative
The future of Coursera’s only credible alternative for universities rests in the hands of 2U’s creditors.
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Coursera and Udemy Shareholders Approve Merger With 99% of Votes
On April 9, shareholders of both Coursera and Udemy voted to approve the merger. The votes weren’t close.
At Coursera, 99.4% of votes were in favor of issuing new shares to complete the acquisition. At Udemy, 99.9% voted to adopt the merger agreement. Out of more than 228 million shares that voted across both companies, fewer than 500,000 voted against.
Coursera shareholders also approved doubling the company’s authorized shares from 300 million to 600 million, which is needed to issue the sto
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