Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

PESTEL Framework

Competitive Analysis

Case Study

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.

Introduction to Marketing Information System

Components of a Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Causal Research

Measurement and Scaling

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Questionnaire and Sampling

Sampling Techniques

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Data Collection, Preparation and Analysis

Multivariate Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Final Assessment

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Diploma in Marketing Management

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Building an Audience for Your Products

Understanding Customer Lifetime Value

Word-of-Mouth Marketing

Use Humor to Engage Your Audience

How to Handle Mistakes in Business

Customer loyalty and high conversion rates are the results of well-thought-out customer engagement strategies. This module provides practical suggestions on how to build an effective customer engagement strategy that creates strong relationships between customers and businesses.

Maximizing Customer Engagement for Business Growth - Course Assessment

This free online course explains how to boost customer engagement and loyalty with these proven marketing strategies.

Maximizing Customer Engagement for Business Growth

Customers who interact with a brand form solid and long-lasting relationships with it. This marketing and branding course lays out the benefits of researching and understanding your target audience before creating products to meet their needs. We also show you how to calculate the customer lifetime value of a business, foster engagement with your audience and effectively manage failures that may affect customer service and thus your brand.

Segmentation, Targeting and Positioning Methodology

Segmentation, Targeting and Positioning Concepts

Steps in Segmentation, Targeting and Positioning

Solving a Problem with Clustering Methods

Application of Multiple Techniques

In this module, you will be introduced to the concept of customer segmentation, targeting positioning, as well as geographic segmentation. You will also be introduced to the features of segmentation, targeting, as well as positioning in marketing analytics.

Demand and Sales Forecasting

Bundle Pricing

Using Analytics to Forecast a Demand

Technology Adoption Model

In this module, you will be introduced to the concept of demand focusing, as well as pricing in marketing analytics. You will also be introduced to the functions of demand focusing, pricing, as well as how to use the major predictor of sales in marketing analytics.

Segmentation and Demand Focusing in Marketing Analytics - Course Assessment

Master the use of segmentation, targeting, positioning and demand focusing techniques in this free online course.

Segmentation and Demand Focusing in Marketing Analytics

Segmentation and Demand Focusing is a free marketing analytics course that offers an in-depth understanding of segmentation, targeting, positioning, as well as demand focusing. You will learn about geographic segmentation, as well as how to analyze customers' behaviour through factor analysis. You will also study cluster analysis steps and sales forecasting. Register for this course today to boost your digital marketing analytics skills.

Marketing Management - Analyzing Competitors and Customers - Course Assessment

Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.

Marketing Management - Analyzing Competitors and Customers

Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.

Introduction

Marketing Fundamentals

Market Research

Marketing Models

Marketing Gurus Today

In this module, you will be introduced to marketing and learn why it is different from sales. An analogy of a military campaign will be used to explain marketing strategy. You will also study marketing research and tools, marketing models, and some key modern-day marketing personalities who focus their marketing on branding.

Principles of Marketing Strategy - Course Assessment

Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course.

Principles of Marketing Strategy

Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principles of marketing strategy, research, and models. You will study some modern-day marketing personalities to learn from, along with a strong focus on practicality, digital online application, theories, and real-life experiences.

Using Data and Statistics

Statistical Hypothesis

Data Gathering

This module will teach you how data and statistics are used for management decisions. We will discuss basic numerical techniques and the use of graphs for data presentation. The lessons will examine hypothesis testing, developing a hypothesis and the methods for gathering relevant data.

Course assessment - Techniques for Using Data and Statistics

Learn about statistical methodologies, hypothesis and graphical presentation for management in this free online course.

Techniques for Using Data and Statistics

Modern job titles for statisticians include market research analyst and data scientist, and a rise in demand for these careers is expected to reach 33% by 2031. Corporations value high-quality data analysis as it forms the basis for their projections. In this course, you'll discover how data and statistics are used by organizations. Study numerical techniques and graphical presentations. Examine hypothesis testing and data gathering. Enrol now.

Getting Started

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media - Part 1

Social Media - Part 2

SEO Basics

Website Characteristics

Capturing Leads

Campaign Characteristics

This module will introduce students to the basics of Internet Marketing, including how to perform a SWOT Analysis and conduct market research. Discover how to use real time marketing and manage a brand with an online presence. Learn about using social media to market your brand and how to be visible using Search Engine Optimization. Lastly, learn about website characteristics and capturing leads.

What is Social Media?

Defining Your Social Media Policy - Part 1

Defining Your Social Media Policy - Part 2

Creating a Living Document

Keeping an Eye on Security

Rules to Follow When Posting - Part 1

Rules to Follow When Posting - Part 2

Benefits of Social Media

The Pitfalls of Social Media

Listen to Your Customers

This module will introduce students to social media in the workplace, including what social media is and defining your social media policy. Discover how to create a living document, keeping an eye on security, and the rules to follow when posting. Lastly, learn about the benefits of social media, the pitfalls to avoid, and how to use social media to listen to your customers.

Marketing Through the Internet and Social Media - Assessment

Learn how to effectively use internet and social media for efficient marketing with this free online course.

Marketing Through the Internet and Social Media

This free online course will introduce students to internet marketing course fundamentals, including SWOT analysis in marketing and marketing research. Students will also learn about social media in the workplace, including what social media is, defining your social media policy, and rules to follow when posting. So, why wait? Start this course today and learn how to effectively leverage social media for marketing.

Track Acquisition

Track Customer Behaviour

Track Marketing Outcomes

Search Engine Marketing

This module will explore techniques to monitor and evaluate the origins of your audience. Discover the art of interpreting customer behaviour by analysing their interactions and preferences. Master the skill of guiding your customers towards their desired goals and uncover actionable methods to enhance your Search Engine Marketing performance.

Marketing Touchpoint Analysis for Businesses - Course Assessment

This free online course explains how to analyse touchpoints to develop smart marketing strategies and build your brand.

Marketing Touchpoint Analysis for Businesses

It is important to assess customer satisfaction through the evaluation of individual interactions with your business (called ‘touchpoints’) as you optimise its processes. This market research course explores the strategies that attract and retain customers. We explain how to measure marketing outcomes and satisfy customers. We also show you how to harness the power of search engine marketing to enhance brand visibility and grow your business.

Introduction To Social Media Marketing Basics

Marketing On Facebook & Instagram

Marketing On Twitter And YouTube

Social Media Basics - Learning Summary

In this section, you will learn the basics for marketing Facebook, Instagram, Twitter and YouTube. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. There will also be a thorough discussion of how to use these platforms properly and for what purposes. You will learn how each platform can become a part of a larger marketing campaign. You will also learn how to post and create descriptions that boost your organic traffic.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Funnel Building - Introduction

Funnel Building - Planning and Choosing Your Funnel Type

Funnel Building - Crafting and Splintering Offers

Funnel Building - Creating Sales Funnel Pages

Funnel Building - Learning Summary

Funnel Building is all about how to lead customers down a sales path ("funnel") that leads to email capture, sales and add-on sales. Knowing how to properly build a funnel is one of the best marketing skills you can ever acquire and will be the key to your success in marketing. This training will take you step-by-step through the sales funnel building process and explain each component. You will be trained in how to craft an attractive offer and how to create the funnel pages themselves.

A/B Split Testing - Introduction

A/B Split Testing - Common Elements To Test

A/B Split Testing - Analyzing The Split Test Results

A/B Split Testing - Understanding Test Variations

A/B Split Testing - Learning Summary

Course assessment

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Social Media Marketing 

In this free online course you will learn the right way to do social media marketing. This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn. Plus, a look at Split testing and Funnel building done in step-by-step over-the-shoulder style by an expert.

Finding an Ideal Name that Suits Your Brand

Establishing a Strong Brand Identity

Scripting Your Brand Message

How to Build Brand Character

In order to build and sustain your ideal customer base, you need a brand identity that can attract and retain your target audience. This module explores the various requirements for achieving that aim. It guides you in choosing an ideal brand name, identity, message, and character. Put together; these will help grow and solidify your business.

Creating a Unique Brand Identity - Course Assessment

Learn how to build a distinctive brand identity that promotes your business in this free online marketing course.

Creating a Unique Brand Identity

Most people are instinctively attracted to things that appeal to their senses. This dynamic encourages many companies to create unique brands that enhance the market position and image of their business to expand their customer base. This marketing course shows you how to choose a unique brand name and develop an alluring brand identity that aligns with your enterprise’s core values and appeals to the senses of your intended audience.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behaviour

Psychological Factors and Buying Behaviour

Societal Factors and Buying Behaviour

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Marketing and Consumer Behaviour - Course assessment

Learn about the buying behaviours in business-to-business and business-to-consumer markets with this free online course.

Marketing and Consumer Behaviour

With this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.

Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.