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Introduction to Search Advertising
Sales & Marketing
Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimisation to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along with landing page optimisation, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire the digital marketing skills.
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Introduction to Search Advertising
A free online course that teaches you the fundamentals of search advertising and designing effective ad campaigns.
Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimisation to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along with landing page optimisation, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire the digital marketing skills.
Course description
Course module
A short ad will play before each lesson.
7 Lessons
Search Marketing: From SEO to Advanced Google Ads Strategies
This module will teach you the fundamentals of search advertising and Google Ads. Dive deep into the various Google Ads formats and features to learn to create compelling advertisements. As you hone your skills with the uses of ad extensions, landing pages, and keywords, you will learn to develop effective lead generation strategies.
1.Learning Outcomes
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2.Search Advertising and SEO: A Guide to SERPs and Organic Search
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3.Optimising Campaigns with Google Ads
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4.Google Ads: Formats, Features, and Advanced Strategies
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5.Keyword Research and Match Types for Effective Google Ads
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6.Strategies for Driving Traffic and Generating Leads
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7.Lesson Summary
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7 Lessons
Search Advertising: Strategies, Optimisation, and Performance Insights
1 Lessons
Course assessment
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